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martha maznevski l international management behavior global and sustainable leadership

Искать Martha Maznevski L. International Management Behavior. Global and Sustainable Leadership
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Martha Maznevski L. International Management Behavior. Global and Sustainable Leadership

4648.07 рублей

Искать Fred Sollish Strategic Global Sourcing Best Practices
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Fred Sollish Strategic Global Sourcing Best Practices

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Искать Eleftherios Iakovou Supply Chain Management for Sustainable Food Networks
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Eleftherios Iakovou Supply Chain Management for Sustainable Food Networks

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Искать Thomas Grisham W. International Project Management. Leadership in Complex Environments
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Thomas Grisham W. International Project Management. Leadership in Complex Environments

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Искать Advances in Authentic and Ethical Leadership
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Advances in Authentic and Ethical Leadership

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Искать David L. Rainey, Robert J. Araujo The Pursuit of Sustainability. Creating Business Value through Strategic Leadership, Holistic Perspectives, and Exceptional Performance
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David L. Rainey, Robert J. Araujo The Pursuit of Sustainability. Creating Business Value through Strategic Leadership, Holistic Perspectives, and Exceptional Performance

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Искать David L. Rainey Full-Spectrum Strategic Leadership. Being on the Cutting Edge Through Innovative Solutions, Integrated Systems, and Enduring Relationships
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David L. Rainey Full-Spectrum Strategic Leadership. Being on the Cutting Edge Through Innovative Solutions, Integrated Systems, and Enduring Relationships

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Искать Asair Aslam Transformational and Transactional Leadership. Discovering the Mediating Part of Knowledge Sharing
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Asair Aslam Transformational and Transactional Leadership. Discovering the Mediating Part of Knowledge Sharing

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Искать Lan Liu Conversations on Leadership. Wisdom from Global Management Gurus
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Lan Liu Conversations on Leadership. Wisdom from Global Management Gurus

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Искать Otto Lerbinger Corporate Communication. An International and Management Perspective
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Otto Lerbinger Corporate Communication. An International and Management Perspective

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Искать Tamara Thorpe Youth Learning from the World, Leading in their Communities - Creating Global Leaders for Tomorrow
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Искать R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry
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R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry

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Купить Martha Maznevski L. International Management Behavior. Global and Sustainable Leadership в интернет-магазине дешево

martha maznevski l international management behavior global and sustainable leadership характеристики

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

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4648.07 рублей