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Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 90.0, University of West Alabama, language: English, abstract: Each day business leaders and administrators are leading their entities as different processes and sub-processes are being performed. Processes take place within every domain of entities, such as accounting, advertising, human resources, information technology, management, and production. These entities rely on the performance of these processes to determine their success or failure. Due to this, it is vital that the business leaders implement strategies to effectively manage the growth and maturation of the entity's processes. Previous literature includes examining such process models as the Defining Advertising Goals for Measured Advertising model, the Foote, Cone, & Belding strategy matrix, benchmarking, Total Quality Management, Six-Sigma, business process improvement, business process management, business process reengineering, standards, policies, and legislation. However, these previous models do not approach business process management through using a model that progressively matures the processes. The Capability Maturity Model is a model that approaches business process management through a five-step model that seeks progressive improvement and maturation of processes. This model has been previously studied in areas such as project management, logistics, information technolo...

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